Role of keyword analysis and competitors’ analysis in Online Marketing

A lot of time, effort and money are put into in designing a website. But if no one even bothers to look at it forget of surfing then all the efforts are futile. It is a well known fact that the web visitors corner the site by typing keywords in the search engine directory and optimizing your website for each search engines by selecting right type of keywords is the critical point in online marketing services. Cornering right keywords or phrases after identifying the target market will ensure top rankings of your site.

The foremost step in keyword analysis is to jot down as many keywords as possible in tune with the product or services that you deal in online marketing. Then analysis of keywords is done on basis of its popularity, competitiveness and limitations through refined search methods. After that select appropriate keyword based on the aforesaid analysis and place these keywords optimally in your website, web content, tags and HTML codes.

Easy way to verify the effectiveness of the selected keyword is to type the keyword in any of the search engines and see the generated results. More the results, the tougher is to rope in traffic from them. Keywords analysis therefore plays crucial role in online marketing services and it is a continuous process as search behaviour and trends tend to change. So keyword analysis has to be ongoing process in order to rope in quality traffic to your website.

Any online marketing services is incomplete without the “Competitors’ Analysis”. It means identifying the moves and methods followed by your competitors. This aids in framing strategies that enables you to be one step ahead of your competitors.

This process starts with identification of the competitor and their position in the said forte. Identifying online competitors is the vital task. After this go for SWOT analysis of the consolidated list of your competitors i.e. analysing strength, weakness, opportunities and threats of your competitor.

Competitors’ analysis is also not a onetime process and has to be done at frequent intervals so that you can always carve a niche over and above your competitors in the industry.